Measuring Success

Project Description

A newly formed Cloud-based software organization was struggling with how to measure the value of product features within its customer base.

TurnPage Consulting developed and implemented a comprehensive analytics program that revealed key insights into customer usage behavior to enhance product development and sales effectiveness.

What we did

• Developed extraction routines to pull critical usage data out of the Cloud application
• Correlated usage data to existing enterprise data to enrich customer insight
• Implemented a BI solution to present key metrics and dashboards
• Identified key metrics that could predict feature adoption and upsell opportunities