E-Commerce Strategy

Project Description

A global enterprise needed to develop a self-service e-Commerce channel strategy to lower cost of sales for the purchase of its software products.

TurnPage Consulting created the go-to-market and technology strategy, as well as implemented the necessary infrastructure to enable online global sales of the company’s products.

What we did

• Developed sales strategy to lower cost of sales while minimizing channel conflict
• Conducted vendor RFP and selection process based on customer requirements
• Created customer-facing website elements to maximize online revenues and reduce purchase dropout
• Integrated e-Commerce with company’s CRM, ERP, and software distribution systems